Yes, the front of the radio is in Chinese. On this trip I came home with another Tecsun radio, this one was $53 at Carrefour: This one's in Chinese too. A review is here I'm not sure why I do this, maybe I'm just a collector in denial. There's certainly not much worth list to on the radio these days and it can be argued that shortwave listening has been rendered obsolete by satellite communication and the abundance of audio streams available on the Internet. I dunno, I just like 'em.